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ETNOGRAFÍA DE LA COMUNICACIÓN: APROXIMACIONES A LA COMUNICACIÓN Y CULTURA

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ETNOGRAFÍA DE LA COMUNICACIÓN: APROXIMACIONES A LA COMUNICACIÓN Y CULTURA

GRADO EN ESTUDIOS INGLESES

Curso 2025/2026

1. Datos de la asignatura

(Fecha última modificación: 15-06-25 10:09)
Código
102551
Plan
2010
ECTS
3.00
Carácter
OPTATIVA
Curso
Optativa 3º y 4º
Periodicidad
Primer cuatrimestre
Idioma
ENGLISH
Área
FILOLOGÍA INGLESA
Departamento
Filología Inglesa
Plataforma Virtual

Campus Virtual de la Universidad de Salamanca

Datos del profesorado

Profesor/Profesora
Pedro Álvarez Mosquera
Grupo/s
1
Centro
Fac. Filología
Departamento
Filología Inglesa
Área
Filología Inglesa
Despacho
1.8 Dpto. de Filología Inglesa. Edificio Placentinos
Horario de tutorías
Tuesday and Wednesday: 8-10h (confirmation via email)
URL Web
https://produccioncientifica.usal.es/investigadores/57437/detalle
E-mail
pedro@usal.es
Teléfono
923294500 Ext. 6156

2. Recomendaciones previas

-Group dynamics will be used in this subject. In-class and out-of-class group tasks will be required throughout the course to deeply understand the content. In this system, students are very much expected to be active in each class.
- Students are also expected to prepare the set readings indicated on Studium.
- Responsible Use of Digital and AI Tools: Tools should support, not substitute, analytical thinking and original expression.
- A C1 level of English is recommended. Being able to understand abstract knowledge will facilitate engaging in the subject.
- Students must come to each session having completed the assigned readings and be prepared to engage critically with course materials through discussions and collaborative activities.
- Students must be open to self-reflection and respectful engagement with diverse communities and communicative practices.

3. Objetivos

  • Understand key concepts, fieldwork methods, and theoretical foundations of the Ethnography of Communication (EoC).
  • Conduct basic ethnographic fieldwork.
  • Analyze communicative practices using EoC frameworks.
  • Critically examine the links between language, identity, culture, and power.

4. Competencias a adquirir | Resultados de Aprendizaje

Básicas / Generales | Conocimientos.

4.1: Competencias Básicas: 4.1: Conocimientos:

CB3. Que los estudiantes tengan la capacidad de reunir e interpretar datos relevantes (normalmente dentro de su área de estudio) para emitir juicios que incluyan una reflexión sobre temas relevantes de índole social, científica o ética.

CG3 Relacionar el conocimiento filológico con otras áreas y disciplinas.
  • Students demonstrate the ability to collect, analyze, and interpret ethnographic and discourse-related data in communicative contexts.
  • They are able to make informed judgments about sociolinguistic, cultural, and ethical issues, particularly those concerning language use, identity, and power in diverse communities.
  • Students are able to relate philological and linguistic insights to broader disciplines such as anthropology, sociology, and cultural studies

Específicas | Habilidades.

4.2: Competencias Específicas: 4.2: Habilidades:

CE1 Consolidación del uso de la lengua inglesa como vehículo comunicativo y como herramienta de trabajo y de investigación.

CE4 Desarrollar habilidades básicas de investigación en lingüística, literatura y cultura inglesas.

CE5 Comprender, conocer y describir los conceptos básicos y las principales aproximaciones teóricas y aplicadas desarrolladas por la gramática y la lingüística
inglesas, así como sus técnicas y métodos.

CE7 Ser capaz de localizar, manejar, aprovechar y sintetizar información bibliográfica o contenida en bases de datos y otros instrumentos informáticos y de Internet referente a la lengua, la lingüística, la literatura y la cultura de los países de habla inglesa.

CE8 Analizar textos y discursos literarios y textos y discursos lingüísticos utilizando apropiadamente las técnicas de análisis.

CE11 Realizar análisis y comentarios lingüísticos contrastivos.
  • Students are able to confidently use English as a communicative and research tool to describe, interpret, and present ethnographic data on communicative practices across diverse cultural contexts.
  • Students develop foundational research skills applicable to the ethnographic study of language use, interaction patterns, and cultural norms in English-speaking communities and beyond.
  • Students understand and accurately apply core concepts and theoretical approaches from English linguistics and communication studies to analyze real-world interactions and social meanings.
  • Students are able to locate, assess, and synthesize bibliographic, digital, and multimedia resources relevant to the ethnographic and discourse analysis of English-language communities.
  • Students perform contrastive analyses of communicative practices between English and other languages, identifying patterns of intercultural communication and variation in linguistic norms.

Transversales | Competencias.

4.3: Competencias Transversales: 4.3: Competencias:

CT1. Desarrollar procesos de aprendizaje autónomo.

CT2. Desarrollar estrategias de búsqueda de información.
  • Students demonstrate the ability to engage in self-directed learning processes, applying critical reflection and independent judgment to investigate communicative practices in culturally diverse contexts.
  •  Students demonstrate the ability to identify access, and evaluate relevant academic and field-based sources—both digital and physical—necessary for the ethnographic study of language use and communication.

5. Contenidos

Teoría.

Set I: Historical Foundations. Key concepts. Methodologies. (Selected readings).
Set II: Practical applications: case studies and data collection. Students will learn and apply relevant EoC notions to specific social contexts

Práctica.

Hands-on activities followed by group discussion and reflection.

6. Metodologías Docentes

Instructor-led sessions: introducing core theories, concepts and methods.

In-class practical sessions: Hands-on activities followed by group discussion and reflection.

Autonomous student activities (self-managed learning): Students will be required to read in depth set readings, to revise the theoretical explanations presented in class, and to devote time to applying that knowledge to analyze specific aspects indicated by the teacher.

Oral presentations: final oral presentation, where they will show that they have achieved the aims of the subject.

Tutorials (consultations): personalized follow-up of students, if required.

7. Distribución de las Metodologías Docentes

Previsión de distribución de las metodologías docentes (Fecha: 10-06-25)

8. Recursos

Libros de consulta para el alumno.

BASIC REFERENCES:
Bucholtz, M., & Hall, K. (2005). Identity and interaction: A sociocultural linguistic approach. Discourse studies, 7(4-5), 585-614.
Gumperz, John J., and Hymes, Dell H. (eds.) (1964). The Ethnography of Communication. American Anthropologist New Series 66, no. 6, part 2.
Gumperz, J. (1968). The Speech Community. In David L. Sills and Robert K. Merton (eds.), International Encyclopedia of the Social Sciences (pp. 381–386). New York: Macmillan.
Hymes, D. (1964). Introduction: Toward Ethnographies of Communication. American Anthropologist, 66(6), 1–34.
Hymes, D. (1972). On Communicative Competence. In J. B. Pride and J. Holmes (eds.), Sociolinguistics (pp. 269–293). Harmondsworth: Penguin Press.
Irvine, J. T., & Gal, S. (2000). Language ideology and linguistic differentiation. In P.V. Kroskrity, (Ed), Regimes of language: Ideologies, polities, and identities (pp. 35-84). Santa Fe: School of America Research Press.
Morgan, M. H. (2014). What are speech communities? In Speech Communities (pp. 1–17). Cambridge: Cambridge University Press.

Additional sources will be provided/indicated on Studium.

9. Evaluación

Criterios de evaluación.

9.1: Criterios de evaluación:

  • Students demonstrate critical engagement with literature in class discussion and activities
  • Students demonstrate their understanding of key terminology, concepts, methods and other aspects discussed throughout the course.
  • Students successfully document a real-life communication event (fieldwork) integrating key theoretical principles, clear descriptions and critical engagement with the provided literature.

9.2: Sistemas de evaluación:
Students can choose between two options:


Plan A (Continuous assessment)
IMPORTANT: Students must attend at least 80% of the scheduled classes to be eligible for continuous assessment. Absences must be justified with official documents. If this condition is not met, students will default to Plan B, irrespective of any coursework submitted beforehand.

 

Type of assessment Marks
Active involvement in class discussions and group tasks 25%
Multiple choice test 25%
Ethnographic Observation Assignment  30%
Oral presentation 20%

 

PLAN B (Final assessment)
Final assessment consists of a written exam that integrates theoretical and practical components, scheduled according to the Academic Guide.


9.3: Consideraciones generales y recomendaciones para la evaluación y la recuperación:
- Attend classes regularly (see criteria for Plan A)
- Complete the required tasks and readings.
- Be attentive and active.

Recomendaciones para la evaluación.

-Attend classes regularly (see criteria for Plan A)
- Complete the required tasks and readings.
- Be attentive and active.