CG1. Ability to learn new dimensions of communication

CG2. Ability to acquire abstract knowledge

CG3. Ability to read texts in these fields of study

CG4. Ability to analyse and synthesize readings as well as the skill to establish connections with other readings

CG5. Ability in reflective metacommunication

CG6. Competence in the oral expression of ideas in English

CG7. Competence in argumentative discourse in English

CG8. Critical thinking skills and analytical skills

CG9. Individual and collaborative learning in team work

CG10. Ability to engage in self-reflection about their own process of learning

CG11. Ability to optimize their time and take responsibility for individual and group assignments.

CE1. Ability to learn pragmatic conceptual frameworks

CE2. Ability to become acquainted with the metalanguage of Pragmatics

CE3. Ability to understand theories in this field of study

CE4. Ability to understand and synthesize chosen texts

CE5.  Ability to relate selected texts

CE6. Ability to pass a multiple choice test in this subject

CE7. Ability to engage in team work

CE8. Ability to apply pragmatic knowledge to deconstruct the genre of publicity

Brief description:

Set I: 

• Introduction to Pragmatics
• Presupposition
• Speech Act theory
• Grice’s inferential model of communication
• Politeness models
• Relevance theory

Step II:

• In the second part of the subject, a continuous assessment system will be implemented in this subject.
  • Firstly, students will take a multiple choice Test (only during the course, as part of the continuous assessment system)
  • Secondly, they will start the application of pragmatic conceptual frameworks to deconstruct persuasive communication in the genre of publicity.
  • The assessment system will end with the completion of a group Project to show their full understanding of the pragmatic concepts and models presented in class and their analytical and critical thinking skills.

Required level of English: C1.

PRACTICE:

ON THE THEORETICAL CONTENTS

It will be indicated on Studium

It will be indicated on Studium

In the continuous assessment system that will be implemented in this course:

• Students will show their full understanding of the pragmatic conceptual frameworks presented in class in A MULTIPLE CHOICE TEST that they will take during the course, once the content has been presented in class. 

Students will show their full understanding of the pragmatic conceptual frameworks presented in class by engaging in A FINAL GROUP PROJECT that they will have to complete and present to the class at the end of the course. They will show their ability to apply pragmatic knowledge to deconstruct communication. They will also show their analytical skills as well as their critical thinking skills.

TO PASS THE COURSE STUDENTS WILL NEED A MINIMUM OF 50 MARKS IN TOTAL  

NOTICE: Passing the course implies having achieved all the Competences described in section 6.

Evaluation system:  1st ‘Convocatoria’ for those students who will attend classes

NOTICE: A continuous assessment system will be implemented in this course. 

• 40% of the final grade: A Multiple Choice Test during the course, as part of the continuous assessment system that will be implemented in this subject. Notice that this is not a final exam, but a step to facilitate the anayltical work in each group’s final Project. 

NOTICE that this Test is part of the continuous assessment process. This means that this test will only be taken during the course since it is considered a fundamental stage towards the preparation of final group project. 

• 60% of the final grade: A final group Project in which the pragmatic concepts presented in class will be applied to deconstruct the genre of publicity (as illustrative of persuasive communication). It will be orally presented to the class in English during the last weeks of the course. This is the most important part of the subject. 

Evaluation system :1st ‘Convocatoria’ for those students who could not attend classes nor engage in a group Project. (this option is not recommended)

• 100% of the final grade: an exam on the official date for the exam in January, Students will have to show analytical and critical thinking skills in the application of pragmatic knowledge to deconstruct communication.

This option is offered for those students who are abroad and as a consequence, cannot attend classes or for those students who could not attend due to extraordinary reasons.

2nd ‘Convocatoria’ for those students who attended classes but fail their group Project:

• They should submit a refined final group Project. 

2nd ‘Convocatoria’ for those students who did not attend classes:

• 100% of the final grade: an exam on the official date for the exam in June, Students will have to show analytical and critical thinking skills in the application of pragmatic knowledge to deconstruct communication.

Be aware that the philosophy of learning in this course is not based on memory, but on fostering analytical and critical thinking skills while engaging in team work.

Be aware that a continuous assessment system will be implemented in this course. 

Only those students who cannot attend classes will have to take a final exam. 

Requirements: Attending classes, setting your smartphone in flight mode (to facilitate attention), taking a mid term Test, completing a final group Project. Be attentive and active.  

Attendance to class is required for those following the continuous assessment system.

Required level of English: C1. 

Be aware of the final goal: to advance in analytical and critical thinking skills thanks to the ability to apply pragmatic conceptual frameworks in a final group assignment, in order to desconstruct  an advert (as illustrative of persuasive communication).