GRADO EN GESTIÓN DE PEQUEÑAS Y MEDIANAS EMPRESAS (G. E.)
1. Datos de la asignatura(Fecha última modificación: 16-02-21 16:43)
- Primer Semestre
- ORGANIZACIÓN DE EMPRESAS
- Administración y Economía de la Empresa
- Plataforma Virtual
Datos del profesorado
- Jorge Matías Pereda
- Fac. Economía y Empresa
- Administración y Economía de la Empresa
- Organización de Empresas
- Horario de tutorías
- Thursdays and Fridays from 18 to 21
- URL Web
2. Sentido de la materia en el plan de estudios
Bloque formativo al que pertenece la materia.
Papel de la asignatura.
Innovation Management is included within the Business Organization as a basic activity of the firm and of its organizational activity.
PROFESSIONAL PROFILE: Business Administration
The subject "Innovation Management" will offer basic training on Innovation Management in the firm that guarantees the acquisition of competencies and skills for the adaptation of the future graduate to the changing organizational circumstances of the profession that allow him / her a suitable incorporation into the world of work, fostering the entrepreneurial spirit, leadership capacity, teamwork and ethical behavior in their decisions and actions
3. Recomendaciones previas
4. Objetivo de la asignatura
It is intended that the student, at the completion of the course, could be able to:
1. Understand the importance of innovation processes in different fields.
2. Understand the concept of innovation and its importance from a competitive point of view.
3. Manage various diagnostic and innovation management tools in the business environment
BRIEF DESCRIPTION OF CONTENTS
Unit 1: Introduction to Innovation Management
Key elements of innovation management. Design Thinking as a key framework for Innovation Management. The technological surveillance. Focusing strategies. Training. Implementation.
Unit 2: Notions about the Innovative and Technological Process in the Firm.
The innovation process, Innovation Systems, R&D activity. Technology, definition and typology. Technology management. Technological trees
Unit 3: The Technological Diagnosis
The design of the technological strategy. The technological diagnosis. Diagnostic tools: Value chain, Technological situation forecast, Technological portfolio, Technological clusters.
Unit 4: Creativity and Innovation
Creativity and innovation. Phases. Creativity and mental schemes. From reproductive thinking to productive thinking. Creativity techniques in the firm.
6. Competencias a adquirir
Básicas / Generales.
The specific and transversal skills that will be developed in this course help the student to acquire those established in the Business Administration Module. The list is included in the Verified Program of the bachelor's degree in business administration and Management. Specifically, the following skills are developed:
BASIC AND GENERAL SKILLS:
CB1. Students must show that they have acquired and understand the knowledge in the field of study that builds on general secondary education and is at a level that, while being based on advanced textbooks, also includes some aspects that come from the forefront of its field of study.
CB2. Students must know how to apply their knowledge to their job or career in a professional way and they must own the skills that are exhibited by developing and defending arguments and by solving problems within their field of study.
CB3. Students must be able to collect and interpret relevant data (usually within their field of study) to express an opinion that is based on careful thoughts about relevant topics from a social, scientific or ethic perspective.
CB4. Students must be able to convey information, ideas, problems and solutions to specialists and non-specialists.
CB5. Students must develop the learning skills that are required to undertake further studies with a high degree of independence.
CSIM1. Students must understand the innovation process.
CSIM2. Students must understand the fit of innovation management in the overall planning of the firm.
CSIM3. Students must understand innovation systems.
CSIM4. Students must know the R&D activity in the firm.
CSIM5. Students must know the key elements of innovation management.
CSIM6. Students must know the key aspects of technological surveillance.
CSIM7. Students must know the process and tools of technological diagnosis.
CSIM8. Students must know the process of collaboration between public organizations and companies in the field of innovation.
CSIM9. Students must know how to distinguish the key elements of innovation management.
CSIM10. Students must now how to choose and evaluate the technology management policy.
CSIM11. Students must know how to distinguish the diverse types of innovative activity in the firm.
CSM12. Students must know how to design a basic technological strategy and innovation plan.
CSIM13. Students must know how to develop a technological diagnostic plan.
CSIM14. Students must know how to make innovation management decisions.
Initial introductory session, of a face-to-face nature, necessary to present and introduce the subject and make a first contact with the students.
- Theoretical / lecture / lecture sessions, necessary for the presentation of the theoretical content and basic foundations of the subject.
- Practical sessions, necessary to apply the acquired theoretical knowledge to business reality. They will be developed in the classroom, in the form of:
• Discussion and resolution of practical questions.
• Sharing of practical cases.
• Debates on applied reading and economic press news.
• Reflection on practical aspects through videos.
• Presentation and defense of papers and exercises.
• Putting into direct action through group dynamics.
- Tutoring sessions, face-to-face and online, necessary to carry out a more personalized follow-up of the student and guide her/him.
- Student work linked to the theoretical, practical and tutoring sessions, of a non-face-to-face nature. It will develop in the form of:
• Reading of documents.
• Search and reading of complementary documentation.
• Carrying out individual and group work.
• Resolution of practical cases.
8. Previsión de Técnicas (Estrategias) Docentes
The subject follows a continuous assessment system where the most important assessment of the student takes place in the activities carried out throughout the semester. Continuous assessment accounts for 40% of the grade.
There will be a test / exam at the end of the subject of a global nature that will account for 60% of the grade. It will be necessary to reach a 50% in the continuous evaluation to be able to take the final test / exam.
Criterios de evaluación.
Active participation in class, in the discussion and resolution of practical questions, in the sharing of practical cases, in the analysis and resolution of quantitative problems, in the debates on applied reading and economic press news, in the reflection on the projected videos, in the seminars for the application of contents, in the presentation and defense of works and exercises, and in the direct action carried out in group dynamics and in the objective final test.
Instrumentos de evaluación.
The continuous assessment will consist of:
• Practical cases
• Classroom discussions
Recomendaciones para la evaluación.
Carry out continuous work, participating in all scheduled theoretical and practical activities, through daily work by the student.