Guías Académicas




Curso 2020/2021

1. Datos de la asignatura

(Fecha última modificación: 16-02-21 16:43)
Primer Semestre
Administración y Economía de la Empresa
Plataforma Virtual

Campus Virtual de la Universidad de Salamanca

Datos del profesorado

Jorge Matías Pereda
Fac. Economía y Empresa
Administración y Economía de la Empresa
Organización de Empresas
Horario de tutorías
Thursdays and Fridays from 18 to 21

2. Sentido de la materia en el plan de estudios

Bloque formativo al que pertenece la materia.

Business Organization

Papel de la asignatura.

Innovation Management is included within the Business Organization as a basic activity of the firm and of its organizational activity.

Perfil profesional.

PROFESSIONAL PROFILE: Business Administration

The subject "Innovation Management" will offer basic training on Innovation Management in the firm that guarantees the acquisition of competencies and skills for the adaptation of the future graduate to the changing organizational circumstances of the profession that allow him / her a suitable incorporation into the world of work, fostering the entrepreneurial spirit, leadership capacity, teamwork and ethical behavior in their decisions and actions

3. Recomendaciones previas


4. Objetivo de la asignatura


It is intended that the student, at the completion of the course, could be able to:

1. Understand the importance of innovation processes in different fields.

2. Understand the concept of innovation and its importance from a competitive point of view.

3. Manage various diagnostic and innovation management tools in the business environment

5. Contenidos



Unit 1: Introduction to Innovation Management

Key elements of innovation management. Design Thinking as a key framework for Innovation Management.   The technological surveillance. Focusing strategies. Training. Implementation.

Unit 2: Notions about the Innovative and Technological Process in the Firm.

The innovation process, Innovation Systems, R&D activity. Technology, definition and typology. Technology management. Technological trees

Unit 3: The Technological Diagnosis

The design of the technological strategy. The technological diagnosis. Diagnostic tools: Value chain, Technological situation forecast, Technological portfolio, Technological clusters.

Unit 4: Creativity and Innovation

Creativity and innovation. Phases. Creativity and mental schemes. From reproductive thinking to productive thinking. Creativity techniques in the firm.

6. Competencias a adquirir

Básicas / Generales.


The specific and transversal skills that will be developed in this course help the student to acquire those established in the Business Administration Module. The list is included in the Verified Program of the bachelor's degree in business administration and Management. Specifically, the following skills are developed:


CB1. Students must show that they have acquired and understand the knowledge in the field of study that builds on general secondary education and is at a level that, while being based on advanced textbooks, also includes some aspects that come from the forefront of its field of study.

CB2. Students must know how to apply their knowledge to their job or career in a professional way and they must own the skills that are exhibited by developing and defending arguments and by solving problems within their field of study.

CB3. Students must be able to collect and interpret relevant data (usually within their field of study) to express an opinion that is based on careful thoughts about relevant topics from a social, scientific or ethic perspective.

CB4. Students must be able to convey information, ideas, problems and solutions to specialists and non-specialists.

CB5. Students must develop the learning skills that are required to undertake further studies with a high degree of independence.



CSIM1. Students must understand the innovation process.

CSIM2. Students must understand the fit of innovation management in the overall planning of the firm.

CSIM3. Students must understand innovation systems.

CSIM4. Students must know the R&D activity in the firm.

CSIM5. Students must know the key elements of innovation management.

CSIM6. Students must know the key aspects of technological surveillance.

CSIM7. Students must know the process and tools of technological diagnosis.

CSIM8. Students must know the process of collaboration between public organizations and companies in the field of innovation.

CSIM9. Students must know how to distinguish the key elements of innovation management.

CSIM10. Students must now how to choose and evaluate the technology management policy.

CSIM11. Students must know how to distinguish the diverse types of innovative activity in the firm.

CSM12. Students must know how to design a basic technological strategy and innovation plan.

CSIM13. Students must know how to develop a technological diagnostic plan.

CSIM14. Students must know how to make innovation management decisions.

7. Metodologías

Initial introductory session, of a face-to-face nature, necessary to present and introduce the subject and make a first contact with the students.


- Theoretical / lecture / lecture sessions, necessary for the presentation of the theoretical content and basic foundations of the subject.


- Practical sessions, necessary to apply the acquired theoretical knowledge to business reality. They will be developed in the classroom, in the form of:


• Discussion and resolution of practical questions.

• Sharing of practical cases.

• Debates on applied reading and economic press news.

• Reflection on practical aspects through videos.

• Seminars.

• Presentation and defense of papers and exercises.

• Putting into direct action through group dynamics.

- Tutoring sessions, face-to-face and online, necessary to carry out a more personalized follow-up of the student and guide her/him.

- Student work linked to the theoretical, practical and tutoring sessions, of a non-face-to-face nature. It will develop in the form of:

• Reading of documents.

• Search and reading of complementary documentation.

• Carrying out individual and group work.

• Resolution of practical cases.

8. Previsión de Técnicas (Estrategias) Docentes

9. Recursos

10. Evaluación

Consideraciones generales.

The subject follows a continuous assessment system where the most important assessment of the student takes place in the activities carried out throughout the semester. Continuous assessment accounts for 40% of the grade.

There will be a test / exam at the end of the subject of a global nature that will account for 60% of the grade. It will be necessary to reach a 50% in the continuous evaluation to be able to take the final test / exam.

Criterios de evaluación.

Active participation in class, in the discussion and resolution of practical questions, in the sharing of practical cases, in the analysis and resolution of quantitative problems, in the debates on applied reading and economic press news, in the reflection on the projected videos, in the seminars for the application of contents, in the presentation and defense of works and exercises, and in the direct action carried out in group dynamics and in the objective final test.

Instrumentos de evaluación.

The continuous assessment will consist of:

• Practical cases

• Classroom discussions

•Group dynamics

Recomendaciones para la evaluación.

Carry out continuous work, participating in all scheduled theoretical and practical activities, through daily work by the student.

12. Adenda. Metodologías Docentes y Evaluación de Competencias