Business Strategy

Innovation Management is included within the Business Strategy as a basic activity of the firm and of its organizational activity.

PROFESSIONAL PROFILE: Business Administration

The subject "Innovation Management" will offer basic training on Innovation Management in the firm that guarantees the acquisition of competencies and skills for the adaptation of the future graduate to the changing organizational circumstances of the profession that allow him / her a suitable incorporation into the world of work, fostering the entrepreneurial spirit, leadership capacity, teamwork and ethical behavior in their decisions and actions

BRIEF DESCRIPTION OF CONTENTS

Unit 1: Introduction to Innovation Management

Key elements of innovation management. Design Thinking as a key framework for Innovation Management.   The technological surveillance. Focusing strategies. Training. Implementation.

Unit 2: Notions about the Innovative and Technological Process in the Firm.

The innovation process, Innovation Systems, R&D activity. Technology, definition and typology. Technology management. Technological trees

Unit 3: The Technological Diagnosis

The design of the technological strategy. The technological diagnosis. Diagnostic tools: Value chain, Technological situation forecast, Technological portfolio, Technological clusters.

Unit 4: Creativity and Innovation

Creativity and innovation. Phases. Creativity and mental schemes. From reproductive thinking to productive thinking. Creativity techniques in the firm.

SKILLS

The specific and general skills that will be developed in this course would help the student to acquire those established in the Business Strategy Module. The list is included in the Verified Program of the bachelor's degree in business administration and Management. Specifically, the following skills are developed:

BASIC AND GENERAL SKILLS:

CB1. Students must show that they have acquired and understand the knowledge in the field of study that builds on general secondary education and is at a level that, while being based on advanced textbooks, also includes some aspects that come from the forefront of its field of study.

CB2. Students must know how to apply their knowledge to their job or career in a professional way and they must own the skills that are exhibited by developing and defending arguments and by solving problems within their field of study.

CB3. Students must be able to collect and interpret relevant data (usually within their field of study) to express an opinion that is based on careful thoughts about relevant topics from a social, scientific or ethic perspective.

CB4. Students must be able to convey information, ideas, problems and solutions to specialists and non-specialists.

CB5. Students must develop the learning skills that are required to undertake further studies with a high degree of independence.

CG2. Show an entrepreneurial vocation to generate new ideas (creativity).

CG3. Acquire skills required for teamwork.

CG4. Show self-criticism skills.

CG5. Take risks, take initiatives and show speed of reaction.

CG6. Apply new technologies

CG7 Respect diversity and multiculturalism.

SPECIFIC SKILLS:

CE2 Know the techniques for the evaluation and implementation of ideas that allow the development of innovative businesses, as well as the principles of innovation management that are necessary for entrepreneurial development idea and the management and development of the business plan.

CE5. Know the nature, importance and requirements to undertake, the necessary tools for the generation of business ideas.

CE7. Know the determinants of value creation, the basic elements of managing projects for the creation of SMEs or business units, the determinants of growth through innovation or by identifying new opportunities for expansion in new products and new international markets and valuation methods.

CE.23. Have the ability to identify and evaluate business ideas and establish a feasibility plan for an idea.

CE.24. Knowing how to promote entrepreneurial and innovation capacity, as well as knowing how to negotiate in the general and specific environment where the entrepreneurial idea is developed.

CE.25. Have practical ability to start a new SME, as well as to find solutions to the specific management problems of this type of company in the early stages of business development.

The subject follows a continuous assessment system where the most important assessment of the student takes place in the activities carried out throughout the semester. Continuous assessment accounts for 40% of the grade.

There will be a test / exam at the end of the subject of a global nature that will account for 60% of the grade. It will be necessary to reach a 50% in the continuous evaluation to be able to take the final test / exam.

Active participation in class, in the discussion and resolution of practical questions, in the sharing of practical cases, in the analysis and resolution of quantitative problems, in the debates on applied reading and economic press news, in the reflection on the projected videos, in the seminars for the application of contents, in the presentation and defense of works and exercises, and in the direct action carried out in group dynamics and in the objective final test.

The continuous assessment will consist of:

•Practical cases

• Classroom discussions

•Group dynamics

Carry out continuous work, participating in all scheduled theoretical and practical activities, through daily work by the student.